From Chaos to Coordination

A Systematic Approach to Human Elephant Conflict Management in North Bengal, India.

Human-Elephant Conflict Project | WWF India (North Bengal)

Duration: Nov 2024 – Apr 2025

Overview:
Designed awareness strategies and a digital SOS platform with WWF India to address human-elephant conflict. The solution promoted coexistence, empathy, and safety through real-time alerts, education, and community engagement.

Team:

  • Awareness: Riddhi Manna, Nayantara Mukherjee, Riya Garg

  • System Design: Kritika Dhuli, Yash Jha, Shambhavi Dube

My Role:
Led UX research & design—conducted secondary research, mapped task flows, created wireframes, and contributed to the design system. Facilitated usability testing and refined the experience based on feedback.

Impact:

  • Raised awareness of safe practices in conflict zones

  • Built a scalable digital tool for communities & officials

  • Encouraged empathy for elephants while ensuring human safety

Skills: UX Research · Design Thinking · IA · UCD · Prototyping